by Ashley Neuhof & Jackie McFarland

This story was originally written for and published by the Horse & Style Magazine in their June/July ’15 issue. Learn more at

Wellington Masters, photo © Ashley Neuhof

Competitive equestrian sport is truly high level performance. Those of us with a passion for this sport appreciate the stars of the show, who impress us with their style and skill in less than ninety seconds. As each horse and rider pair enters the arena in an attempt to illustrate perfection, whether that be a faultless round, a fabulous flow meeting each distance or a flawless execution of a difficult course, we are filled with emotion that ranges from fear of failure to the pure joy of a job well done. And whether it is ourselves, our family, our friends or our idols out there ‘on stage,’ we relish the opportunity to be a part of this unique relationship between equine and equestrian.

Horse & Style features this type of talent from around the world, in print and online. In doing so, we are reminded that, similar to movie stars, the stage for our equestrian athletes is created by the producers, the director, the cast and a host of other important roles that seamlessly come together at the horse show.

For this reason, we felt compelled to expose the behind-the-stage stars of the horse show. Without their magnanimous efforts there would be no stage to showcase our equestrian stars. Thankfully there continues to be those select few who step up, way up, for the sport. With a focus on the first year of the Longines FEI World Cup™ Jumping North American League, we took an exclusive look at the inaugural Wellington Masters, plus a peek at Valle de Bravo and Live Oak International, three of the 2016 events.

The Meaning of the League

Longines President, Mr. Walter Von Känel explained the global reach and intent of the leagues. “The association between Longines and the FEI reinforces the traditional and long-lasting commitment of the brand to Equestrian sports. Longines is a major supporter of show jumping around the world, and as such, it is also the title partner of the Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping China League, as well as the Longines FEI World Cup™ Jumping North American League which culminates its first 14 event season in February.”

Charlie Jacobs emphasized the importance of the new league when he said this in an exclusive Horse & Style interview from the Wellington Masters: “I’m really happy to see that the league has reshaped and made their events unique. Knowing that there are seven in the east and seven in the west and making those 14 classes very special has placed the importance on the class, as it deserves. They all have nice unique flair and they are all very special classes, because they are about the World Cup™ and the World Cup™ Qualifiers for North America.”

“Captain Canada” Ian Miller and Dixon compete at the Wellington Masters, photo © Ashley Neuhof

Produced by the Jacobs family, the Wellington Masters offered an intimate experience for elite show jumpers. As a competitor himself and a businessman, Charlie sees the event from every angle and has a healthy perspective on the goals. “So when we’re talking about going to Gothenburg this year or Omaha next year, it’s important to have some gravity, if you will, to these events that they are not just another grand prix. I believe that together the FEI and Longines aspire to do this and they’re on a great track. Hopefully we add something to it. When I say we, not only ourselves but all the organizers.”

Mastering Wellington

When the winter equestrian capital of the world faced the prospect of losing an FEI World Cup™ Jumping qualifier, the Jacobs family of Deeridge Farms knew something had to be done. So after signing a three-year agreement with the FEI to host a Longines FEI World Cup™ Jumping event, the family forged ahead on transforming their private equestrian estate into a world-class host of the first North American League event in the area. No stone was left unturned (or could be found in any footing) assuring that competitors, owners, spectators, media, and guests experienced the absolute crème de la crème of equestrian sport during the inaugural Wellington Masters held on February 4–7, 2016.

Lou Jacobs explained how the collaborative effort brought everything together. “We sat down first with a master plan and we worked with Phelps Media and the village and many changes were made along the way. Planning began over a year ago, and was very collaborative within the local community. Grounds crew Dan Carr of Westwind Surfaces was a key player in helping maintain the grounds throughout the process, and in meeting the challenge with all the rain. Steve Stephens built all of the jumps, and our long history of about forty years of collaboration with Stadium Jumping Inc. all played a huge role in putting together this event. And our sponsors were all fantastic.”

Wellington Masters VIP Tent, photo © Ashley Neuhof

Katie Jacobs Robinson noted that the family’s involvement in all aspects of the sport, as riders, parents, competitors, and owners, meant that “the most important concern was for everyone’s experience to be complete.”

For Charlie, who also competed at the Wellington Masters, creating this event gave him the chance to bring what he’s learned ‘home.’ “We have taken notes of some of the best events in the world and we hope we have blended it all together for our own event. I would hope that if you were to speak with all parties involved, that the reviews would be positive.”

From riders to owners, spectators to crew, the Wellington Masters definitely delivered on all levels. With a daily lobster delight, delectable desserts and more mouth watering treats in the VIP tent, to bouncy houses on the Grand Prix field, to buffet spreads for the media, everyone at the Masters was an honored guest. With meticulous attention to detail, the pristine property looked perfect. Despite the rainy weather (more than six inches during the week), which the Jacobs noted as their greatest challenge, the event carried on seamlessly. When the rain was too much for the grass ring, they had the all-weather footing ring ready and the surface was flawless. The VIP and general admission seating was designed to face both arenas, so a change in the location of the competition action was not an issue.

Lou Jacobs summed it up. “We obviously wanted to have it be smaller, not thousands of horses but hundreds of horses. And we wanted to do it where it’s a featured ring, not dozens of rings. So whoever is showing at that moment is the star of the show.”

At the end of the weekend, all the talk around town was about the Wellington Masters ‘experience.’ From the spectacular grounds, to the large arena atmosphere, to the informative and enthusiastic commentary, it was an exclusive event where everyone could enjoy show jumping in its most impressive form.

For Longines President, Von Känel, Deeridge Farms provided “a beautiful and elegant backdrop for the Longines FEI World Cup™ Jumping North American League. I enjoyed fantastic performances by the world’s best riders and we are pleased that Wellington was home to the sixth FEI World Cup™ Jumping North American League Qualifier. With the Jacobs’ farm serving as the sixth event in the series, riders now have another stage on which they can showcase their talent.”

Featuring Shows South of the Border

In the spirit of hosting special shows for the sake of top equestrian sport, we felt it was important to note more standouts south of the border.

On January 20-24, 2016, Valle de Bravo opened the new year as the eleventh event of fourteen in the North American League season. The Pasquel family, who seek to bring world class show jumping to Mexico, are promoting the possibilities in their magnificent country. Having produced the first Valle de Bravo in 2002, Francisco Pasquel knows how to take an empty grass field and make a beautiful horse show. Raising the bar by adding the Longines FEI element, Francisco and his small but mighty staff did a fantastic job of making all feel welcome in an intimate setting.

View overlooking the gorgeous Valle de Bravo grass field, photo © EqSol

Like Charlie, Francisco also competes and seeks to create the ultimate experience for both horse and rider. “As an organizer my priority is to provide an environment where horses, riders and owners are happy. I want them to have a great experience and I will be certain it is just right for them.”

In a country where there wasn’t a single FEI-sanctioned event three years ago, the Valle de Bravo CSI4* is not alone in a list of distinguished events in the southern part of this continent. Also coming this year are a CSI3* and CSI4* in Balvanera in March, the first CSI5* Global Champions Tour Mexico City, and a CSIO4* in Xalapa, both in April.

Nicolaj Hein Ruus and Cayetana go double clear for 4th place in the Longines FEI World Cup™ Jumping Valle de Bravo CSI4*, photo © Anwar Esquivel

There is a loyal group of organizers who put sport first in Mexico, just as the Jacobs did in Wellington. The Coapexpan Equestrian Club in Xalapa, owned by the Chedraui family, is touted to have one of the best grass fields in the world and will host a Furusiyya FEI Nations Cup™ for the third year in a row. This is the beginning of new horizons in Mexico, as Francisco Pasquel is in the planning stages of building a brand new permanent equestrian facility in Valle de Bravo.

Francisco also notes, as did the Jacobs, that sponsors are an integral part in achieving success. Since the sport is predominantly male in Mexico, the title sponsor is an upscale mens store. “Scappino created a concept with me, and they’ve been sponsors for 13 years. They love horses and they have created a brand that suits the equestrian style. We are very loyal to one another and are both happy with the relationship.”

And It’s A Wrap in Ocala

Also with a goal of being part of a prestigious show jumping league on this continent, Chester Weber and Juliet Weber Reid present the Live Oak International. They also stepped up in 2016 to produce the final Longines FEI World Cup™ Jumping qualifying event this season.

Marilyn Little and Corona 93 win the $100,000 Longines FEI World Cup™ Jumping at the Live Oak International CSI3*, photo © Ashley Neuhof

Among the ancient oak trees and green grass fields, the setting was superb in Ocala at the Live Oak International on February 25-28, 2016.

Taking the opportunity to speak with the man behind the scene, Horse & Style sat down with Chester Weber about his perspective.

Chester, also a competitor but in the discipline of Driving, mentioned that not only did Longines come on board as a sponsor, but that the community plays a big role in this event. “This year is the first of a three year contract with Longines for the NAL and we are very excited about the partnership. They have also come on to help sponsor the driving portion of the event,” he said. “There are over 200 volunteers helping put on the event and it is a huge community effort. As I was walking my horses from the stable today, I could actually hear the crowd. It was a fantastic turnout.”

The event is truly designed for everyone to come and witness great equestrian sport, and the volunteers play a strong supporting role in bringing the Live Oak International to life. An essential part of creating this stage for the stars to shine is the audience, and the enthusiasm of the crowd among both horse and non-horse people at this event was electric.

Adam Prudent congratulates his horse Vasco, for their win in the CSI3* $35,000 Sovaro 1.50m Jumper event, photo © Ashley Neuhof

In the End is Top Sport

All of the aforementioned event organizers created, planned, invested, developed and produced a unique and sought after stage for equestrian stars. Bringing together all the elements for optimal high performance takes a village. Those who take on the myriad responsibilities certainly deserve a round of applause, a standing ovation actually. We extend our gratitude to the Jacobs, Pasquels and the Webers, even if they prefer the applause be for the human and equine stars of the show.

Read Horse & Style’s full Mar/Apr ’16 issue online here.